A lot of bottle but no class

1	Explain the following terms, illustrating your answers with examples from 	the articles:
	a) advertising
	b) sponsorship
	c) marketing
	d) public relations
	e) packaging.

2	How are all the terms in question 1 connected?

	Imagine you are the marketing director of a company which manufactures 	clothing aimed at the teenage market. You have a large budget available for 	advertising.

3	Decide how you will spend the budget. Which media will you use? 
	Who will you target?

4	a) In pairs, exchange your ideas. Can you see any risks in your 
	partner's plans?

	b) After your discussion, revise your plan if necessary.

5	a) List the criteria you will use to evaluate the success of your advertising 	campaign(s).

	b) How will you judge whether your criteria have been met?